A CHANGING MARKET CREATES NEW OPPORTUNITIES

ITAB’s market position and potential for growth are based on close, long-term collaborations with customers and business partners.

In general, the market is no longer characterised by long-term roll-out programmes with large volumes. Instead, customer demand is increasingly based on projects with smaller volumes and shorter lead-times. By analysing the way consumer expectations and buying patterns are changing, we are able to support the physical store with the knowledge of how to satisfy these needs. Insights and a more in-depth understanding mean that ITAB, working alongside the customer, is able to create various solutions that differentiate the brand experience and ensure a rapid return on investments. At ITAB we help customers turn consumer brand experience into physical reality with our know-how, solutions and ecosystem of partners.

ITAB’s customers include several of Europe’s largest retail chains and brand owners within both the food and the non-food sectors, with both international and national chains and brands. These customers include Albert Heijn, Asda, Auchan, Axfood, C&A, Carrefour, Celesio, Circle K, Clas Ohlson, Conad, Coop, Costa, Dixon, Dollarstore, Edeka, Elon, Etos, Finiper, H&M, Homebase, ICA, IKEA, Intermarche, John Lewis, Jumbo, Kesko, LeClerc, Leroy Merlin, Lidl, LuLu, Majid Al Futtaim, Metro Group, Morrisons, NorgesGruppen, O’key, Pandora, Prisma, Polestar, Real, Rema, Rewe, Rimi, Sony, System U, Tesco, Tiger, Uniqlo and Waitrose.

ITAB has competitors in most geographic markets and in several product areas. These competitors include Eden, Expedit, Fagerhult, Hermes Metal Youdigar (HMY), Kasseböhmer Storebest, Lival, Mago, NCR, ROL, Ruppel, Tego Metal, Umdasch, van Keulen, Vittra shop, Wanzl, Diebold/ Nixdorf and Fujitsu.

Market by customer category

The customers are divided up according to the sectors within which they operate. The customer groups are Grocery, Home Improvements, Fashion and Other Customer Categories.

Percentages state the proportion of the Group’s sales by customer category.

58%

GROCERY

The Group’s largest Customer group mainly comprises food stores. Sales to Grocery increased by 1 percent during 2020. The UK and Ireland contributed most to this increase.

14%

HOME IMPROVEMENTS

Customer group Home Improvements refers primarily to construction, furniture and home furnishings stores. The customer group decreased by 20 percent in 2020 compared to 2019. The majority of this fall occurred in Eastern Europe and Rest of the World.

8%

FASHION

This customer group includes stores selling ready-to-wear clothing and shoes, etc. Sales to Fashion decreased by 49 percent during 2020, principally in the geographic areas Rest of the World, Northern Europe and the UK and Ireland.

20%

OTHER CUSTOMER CATEGORIES

This includes e.g. electronics, sport & leisure, pharmacies, fuel stations, offices, brands, industry, cafés and restaurants. Sales to Other Customer Categories decreased by 16 percent in 2020, principally in the UK and Ireland.

Market by geographic area

Below, the customers are divided according to the geographical market on which they operate. These are Northern Europe, the UK and Ireland, Central Europe, Southern Europe, Eastern Europe and Rest of the World.

Percentages state the proportion of the Group’s sales by geographic area.

28%

NORTHERN EUROPE

Northern Europe, which includes the Nordic countries, is ITAB’s largest geographic area, with 28 percent of the Group’s net sales. Sales fell by 8 percent in 2020, with customer group Fashion contributing most to the decrease.

20%

THE UK & IRELAND

The UK and Ireland is ITAB’s second-largest geographic area, with 20 percent of the Group’s net sales. Sales fell by 8 percent in 2020, with customer group Fashion contributing most to the decrease, while Grocery increased.

19%

CENTRAL EUROPE

Central Europe was responsible for 19 percent of the Group’s net sales in 2020. This area is made up of Germany, the Netherlands, Belgium, the Czech Republic, Hungary, Switzerland and Austria. Sales increased by 2 percent.

15%

SOUTHERN EUROPE

Southern Europe was responsible for 15 percent of the Group’s net sales in 2020. Italy and France are the countries where ITAB achieves the highest sales. Other countries in this area include Spain, Portugal and Greece. Sales fell by 18 percent, with customer group Grocery contributing most to the decrease.

10%

EASTERN EUROPE

Eastern Europe was responsible for 15 percent of the Group’s net sales in 2020, with Russia, Poland and the Baltic States reporting the highest sales. Other countries in this region include Romania, Slovakia, Croatia and Serbia. Sales fell by 27 percent, with customer group Home Improvements contributing most to the decrease.

8%

REST OF THE WORLD

The Rest of the World geographic area comprises all countries outside of Europe. The countries where ITAB achieves the highest sales are the USA, China, Australia and Argentina. Rest of the World was responsible for 8 percent of the Group’s net sales in 2020. Sales fell by 28 percent, with customer group Fashion contributing most to the decrease.