Our strategy & culture

Our strategy guides us towards what we want to achieve, and our culture tells us how to do it. Together, they are our compass – rooted in a fundamental belief that we are better together.

Built on a strong people-focused culture, the strategy is driven by three core themes – Deliver profitable growth, Differentiate in the market, and Become better together – supported by eight strategic objectives that bring the vision to life.

Deliver profitable growth

Grow from the core

Strengthen leadership in Grocery, DIY / Home improvement, Fashion / Apparel and Health & Beauty in Europe. Maximise the potential of our full portfolio across markets.

Scale in high-potential markets

Support customers where they operate. Build local sales teams and maximise supply through partners in markets like North America, Middle East and Asia.

Differentiate in the market

Lead with insight to deliver impact

Become a strategic partner and solution provider, helping retailers improve their business.

Deliver sustainability at the core

Turn consumer, customer and regulatory expectations into opportunities for innovation.

Power growth with innovation

Enhance our physical solutions with data and actionable insights.

Become better together

Build people and leadership of the future

Embed our new culture as prerequisite to inspire people to grow and succeed with our ambitions.

Accelerate efficiency to enable growth

Reshape the cost structure to fund our transformation by improving unprofitable businesses, unlocking ITAB / HMY synergies and reconfiguring our SG&A.

Operate as one team

Establish a common operating model and a connected, project-oriented sales/operations network.

The essence of ITAB Group

We are proud to be at the forefront of our industry and to co-create retail experiences that connect people with brands they love.

ITAB Group has a proud tradition of entrepreneurship and customer focus. We know that success begins and ends with people interacting – our colleagues, our customers, and all stakeholders we work with.

Our values

We care about our people and future.
We challenge ourselves and the industry.
We collaborate to succeed together.

Our cornerstones
We are a people-first business
We always stay ahead
We live up to our promises
We succeed together with our customers