ITAB acquires a strategic ownership share in a digital store experience player

ITAB, one of Europe’s leading suppliers of store concepts, has acquired a 30% stake in Ombori Apps AB for a purchase price of SEK 15 million.

In recent years, ITAB has adapted the strategy and product portfolio for an interactive digital store experience. Consumers’ demands for an experience in the store that is smooth and engaging continue to increase in all markets. Ombori has developed a strong platform that provides exciting opportunities for interaction between a digital store and the consumer. In addition, the platform can quickly adapt for different applications in the store. With Ombori as a long-term strategic partner, ITAB in combination with other products and services can continue to design and deliver unique stores with unique customer experiences. During 2018, Ombori Apps AB had net sales of approximately SEK 7 million.

“With Ombori’s technical platform and ITAB’s deep expertise in store design and global contacts within retail, we create the conditions for scaling up the business. We also value ITAB’s entrepreneurial focus on the consumer experience, ”says Andreas Hassellöf, CEO of Ombori Apps.

“The acquisition is another part of our strategy, with the help of digital solutions, to offer our customers future store experiences, we are convinced that the collaboration with Ombori strengthens our ability to deliver on that strategy,” says Ulf Rostedt, CEO of ITAB Shop Concept AB.